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Content Industrial Buyers Want from Supplier Websites

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Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […]

The post Content Industrial Buyers Want from Supplier Websites by Achinta Mitra appeared first on Industrial Marketing Today.


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